This deal will see Incentive Games providing the Flutter Entertainment-owned FanDuel brand, with a bespoke Daily Free Game that aims to encourage traffic, as well as retention and reactivation of regular players across its online casino platform.
The game will be available for players in states where FanDuel offers its online casino products, with prizes available that are personalised for each individual player.
Based in Edinburgh, Incentive Games aims to create sports-related gaming content that appeals to gamers who wouldn’t usually be interested in casino products. Its CEO, John Gordon, commented on the partnership: “We have taken our time to choose the best partner for us in the US.
"It was clear from the first meeting that FanDuel was that partner. They have a great culture and we believe in their vision for the product. We are delighted to be working with the FanDuel brand and company, and we hope this is the start of things to come.”
FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports as well as TV and media. It has a presence in all 50 states in the US with a total of 8.5 million customers.
Andrew Gradwell, VP of iGaming Product for FanDuel Group, commented: “We are always looking for ways to offer more engaging ways to deliver value to our players, and we believe Incentive’s daily free game mechanic will allow us to excel in this area.”
