Published
OnlineMarketingIndustry

AstroPay inks “high-profile” sponsorship deal with Crystal Palace

AstroPay has become English Premier League club Crystal Palace FC’s official training wear sponsor.

CrystalPalace

AstroPay has become English Premier League club Crystal Palace FC’s official training wear sponsor.

The Eagles’ agreement grants AstroPay various promotional rights and will see its branding and logo adorn the club’s training kit.

Fans of the South London side will be seeing a lot more of AstroPay, whose branding will be visible via LED advertising at Crystal Palace’s Selhurst Park home ground and across the club’s social media channels.

Moreover, Crystal Palace will feature AstroPay branding on its PalaceTV content series “Copers Cope TV,” which gives fans a behind-the-scenes look at the club.

For the company, this opportunity, it said, “supports its ongoing strategy to strengthen its brand and profile in the UK, following its expansion to European markets last year.”

AstroPay is also hoping to benefit from the increased exposure that comes with sponsoring a Premier League side.

“We are absolutely thrilled to be partnering with Crystal Palace FC, a Premier League football team that has over 160 years of professional experience,” said AstroPay CEO Mikael Lijtenstein.

“This is an exciting partnership with one of England’s most well-known footballing institutions and we look forward to working together hopefully for many seasons to come.”

Crystal Palace was likewise enthusiastic about its new partnership. Barry Webber, the club’s Commercial Director, commented: “We are thrilled to be able to announce a partnership with a brand as globally recognised as AstroPay.

“AstroPay has a long history of success in the payment solutions sector, and we look forward to working with them during the remainder of the season”.

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium Connections
The Global Gaming Awards are the most trusted and prestigious Awards in the gaming industry, recognising and rewarding the strongest performers across the previous 12 months.
25 Sep 2022

Global Gaming Awards Las Vegas 2022: Full Shortlist revealed

Gambling Insider and Gaming America are delighted to share the Shortlist for the 2022 Global Gaming Awards Las Vegas.

Life after M&A

Pariplay CCO Enrico Bradamante speaks to the GI Huddle about...

Global Gaming Awards Asia 2022: Winners revealed

The winners of the inaugural Global Gaming Awards Asia have...

Coming to America

Interblock Global CEO John Connelly speaks to Gambling Insid...

The supplier story so far

Gambling Insider speaks with leading executives from Relax G...

Read Magazine

4 October, 2022

Asia bulletin: Tab NZ reports August turnover 6% below budget

Tab New Zealand (NZ) has attributed “continuing soft economic conditions” to a 6% shortfall in turnover for August.