Racing Post has long been known for wallpapering brick-and-mortar sites and claims it will be able to offer a more integrated service; containing ‘propriety data, content, full form and tipping’ from a variety of countries for sportsbook companies to use.
Moreover, Racing Post is now able to showcase data and content from UK and Irish greyhounds and virtual racing, and derived markets have also been added to offer further betting opportunities for customers.
The company hails the use of ‘state-of-the-art technology’ in giving its screens a bi-functional purpose, acting as an early price screen as well as a shop display. The new interface is supposedly adaptive too, with Racing Post claiming the software can be used on screens of all sizes in every sportsbook store.
Racing Post hopes these digital investments will continue, citing recent research of an 18% uplift in in-store revenue when a brand is clearly and overtly exhibited in brick-and-mortar settings.
Spotlight Sports Group B2B Retail Director Alan Pepperell has spoken about the recent developments at the Racing Post. He said: “Racing Post content has covered walls of betting shops for over 25 years and we’re delighted to be evolving our offering to support the future of retail. Betting shop staff and customers know the value of having Racing Post content available every day and with the latest release, we’re delighted to expand that offering while making it even easier to access.
"On one screen you can now get information on global horseracing, greyhound and virtual racing while reading the day's best insights from world-famous Racing Post tipsters. We are constantly performing research in our stores to improve the product and we’re excited to see customers interact with our brand-new display.”
