ESL Gaming and Bayes Esports have extended their strategic partnership until 2023.

The two companies began their cooperation in 2019. ESL Gaming noted that, in 2021, over 150 partners have used data products from ESL leagues and tournaments provided to them by Bayes Esports. This involves services such as analytics, media, distribution and integrity.

“Esports is a lot more complex than traditional sports,” said Bayes Esports COO & Managing Director Amir Mirzaee. “With it being digitally native and any sort of standard often not existing across leagues and game titles, traditional market participants often struggle with handling and fully understanding esports. Offering official game data means bringing structure to any content offering in esports and allows for standards to be established. 

“We are excited to continue to work on new services and products that will lead to better fan experiences and the continuous growth of esports as a whole.”

This year, the two groups will focus on the extension of content by adding additional game titles. They also aim to optimise coverage by achieving almost 24/7 content availability, while they will also explore possibilities for generating data-driven content and marketing solutions. This will be for existing and new partners of ESL Gaming.

Bernhard Mogk, SVP Global Business Development, ESL Gaming, commented: “We are very happy to extend our partnership with Bayes Esports, the most experienced, but also the most committed data company to set uniform industry standards. Especially in regards to the diverse and ever-increasing interest in official match data, we will continue to be on the forefront to preserve and promote integrity across all our competitions.”