Bally’s Corporation has announced the establishment of an official committee to oversee its environmental, social and governance (ESG) strategy.

Robeson Reeves, President Interactive, will chair the committee, which will also include Bally’s CEO Lee Fenton, Board Chairman Soo Kim and Wanda Y. Wilson, an independent director.

The committee, Bally’s said, will be responsible for “continuing to formulate ESG strategies and goals, identify and evaluate ESG risks and impacts and oversee ESG practices.”

“Bally’s is committed to expanding its role as a responsible leader in the gaming industry, serving as an integral partner in the communities in which we operate and providing transparency to our investors and other stakeholders on ESG topics,” said Reeves.

“Our recent accomplishments represent the first, important steps towards achieving this goal, and I look forward to providing updates as additional progress is made.”

In addition to this, Bally’s recently completed a company-wide audit that it claims will help shape the corporation’s long-term ESG strategy, and this quarter, the company is preparing to publish its “Sustainability Accounting Standards Board” metrics for fiscal year 2021.

These metrics will reportedly detail Bally’s “ongoing focus on environmental excellence, strong governance and safe operations.” Starting next quarter, the company will begin reporting under the UN Social Development Goals framework.

Moreover, Bally’s has updated its responsible gaming platform and launched the “Game in Good Hands” initiative, a promise to customers that its brand portfolio is “trustworthy, rewarding and responsible.”

The company also committed to increasing its funding for the Bally’s Foundation, which donated more than $3m in 2021 to programmes aimed at tackling mental health problems.