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Company Focus: Astropay - Simple, Money



Founded in 2009, AstroPay is one of the pioneer payment solutions in the world with extensive experience in managing the specificities of emerging markets, offering efficient and reliable solutions to all customers, end users and merchants, regardless of where they are located. Following the recent expansion and launch of services in Europe, AstroPay is now accessible to customers across the world, spanning the world’s largest continents including Latin America, Asia, and Africa. Over five million users are already benefiting from AstroPay, along with 500 merchants via more than 200 payment methods globally.

AstroPay provides traditional card payment methods as well as a wide range of guaranteed alternative payment solutions such as PIX in Brazil, OXXO in Mexico and M-Pesa in Kenya, to customers, to help them avoid common issues such as payment rejections, fraud and credit approval. Consumers use AstroPay to make online transactions on international websites, using their preferred local payment methods in the local currency. Our digital wallet solution, One Touch, allows users to make deposits and withdrawals directly and seamlessly from merchants’ sites.

With more than 12 years of experience in addressing the complexities of emerging markets, AstroPay is well positioned to use their in-depth knowledge of the real risks the payments industry and customers face daily.

Mikael Lijtenstein, AstroPay CEO said: “User experience is at the core of our business. We are a B2C company that provides a seamless payment journey for customers while assuring better conversion rate for merchants. AstroPay continues to grow from strength to strength, despite the disruption caused by the pandemic, and as the business ventures into new markets, we remain focused on providing the best possible digital payment service to all new and existing customers around the world.”


The company has dedicated teams worldwide to work in consumer research togain deep understanding of the needs of customers in each country and use the knowledge to develop personalised customer experience.The team analyses users’ response and their feedback and adapts quickly to their requirements.

From a single integration, benefits of One Touch are available at the fingertips of our merchants, such as having greater control over transactions and minimizing risk, auto enrolment channel with little to none IT intervention required on the merchant side, receiving payments with a simple ‘touch’ with automatic approval for recurring users, KYC verification and identification control, and access to analytics and reports, as well as fraud alerts that meet the levels of security and compliance required nowadays.
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