The game developer joins forces with Future Anthem to “enable in-depth game data analysis at a player-level,” a statement from the group read.
Future Anthem CEO Leigh Nissim commented: “RAW is exactly the type of partner we are excited about. We will provide them with an unprecedented view into how players use and play their new innovative games through Anthem Amplifier. It will be an indispensable tool for RAW and help ensure even more exciting games will come out of this new and disruptive studio.”
Powered by Anthemetrics AI, Anthem Amplifier interprets player behaviour to deliver intelligence, predictions and actions. All of these can be applied to portfolio decisions, product design, and player safety when gambling.
The company added: “Amplifier clusters games, player behaviours, metadata and in-game data to support qualitative conclusions which will provide the essential ingredients to target specific player behaviours for RAW, increasing its performance in building, launching and managing games in a hyper-competitive market.”
The new partnership will see Anthem Amplifier provide RAW with an in-depth analysis of every bet players make on its games and products.
“RAW believes in using data to build better products and Amplifier will allow us to understand how players are engaging with our new SuperSlice games so that we can find our secret SuperSlice sauce and deliver experiences players really want, truly helping us to be the pink sharks in the sea of sameness with this new gaming format,” said RAW iGaming CEO Tom Wood.
