Glasfors will be part of Betsson’s group management and will report to CEO Pontus Lindwall. He will begin the role on 2 May 2022.
“Roland’s extensive experience from capital markets and work in investor relations will be a great asset for us,” said Lindwall, CEO and President of Betsson AB. “His experience from the gaming sector is yet another advantage. With Roland on board, we can continue to further sharpen our communications and accelerate the pace of our sustainability work.
Glasfors has experience within IR and strategy at gaming development group NetEnt, and at payment service provider Trustly, where he most recently served as Head of Investor Relations.
He also has several years’ experience in institutional equity sales, both in Sweden and internationally.
Glasfors commented: “I am very much looking forward to being part of the Betsson team. The company has long been a pioneer in driving the digitalisation of the gaming industry in Northern Europe. Betsson's recent investments and acquisitions make this an exciting time for the company with growth opportunities in several new markets around the world.
“The group has also made many efforts in recent years to integrate sustainability in its strategy and thus create favourable conditions to secure a sustainable and responsible business model for fair and competitive gaming markets.”
The Stockholm-listed group last month reported its financial results for 2021, posting record revenue despite a “challenging fourth quarter.”