Superfeed in-play was launched in 2021 and provides real-time in-play insights based on on-field events.
Tested on a UK operator, LeanConvert evaluated the customer experience using analytics and engineering experts and discovered that 20% of customers added a selection to their bet slip when the in-play content was shown. In addition, it found that an 8.24% increase on bets were placed and, more specifically, a £20.85 ($27.50) average increase in monthly stakes per user when the content was viewed.
Specifically, the research was conducted in January 2022 and involved users who were live betting across all English football.
Discussing the results, Spotlight Sports Group B2B Sales Director Rob Black said: “The results are incredibly encouraging. We tested the product in-house and had some encouraging feedback for launch but using an independent business and tested live on a UK sportsbook is the acid test.
"The positive results show the value of integrated live content and tipping to customers choosing how and when they spend their money.’’
In addition, LeanConvert Managing Director Tim Axon commented: ‘’We were delighted to work with Spotlight Sports Group. As an optimisation company that is constantly iterating to drive improved customer experience and improved bottom-line performance.
"The results are really encouraging and showcase that premium content delivered in the right place at the right time can have a huge impact on customer interactions.’’
