Kindred to launch Unibet in Ontario

Kindred will enter Canada later this year represented by its flagship brand Unibet, further expanding the company’s North American footprint.


Following in the footsteps of fellow operators 888, PointsBet and FanDuel, among others, Kindred has secured approval to take Unibet live in Ontario when the province’s regulated market launches on 4 April.

Pundits have touted Ontario as a lucrative opportunity, with the Canadian province home to more than 10 million potential players. With this in mind, Kindred is looking, like many operators, to carve out a customer base early on.

“This is an exciting day and a significant milestone for both Kindred and Unibet,” said Amanda Brewer, Country Manager Canada, Kindred Group.

“We are proud to have received permission to launch in Ontario on the first day the market opens and look forward to building long-term relationships with our customers and partners.

“The iGaming market in Ontario is expected to be one of the largest in North America, which makes it a truly interesting proposition for Kindred.”

Unibet’s sportsbook and iGaming products will be available to Ontario customers via, and the brand’s mobile apps will be available to download from the Apple and Google Play Stores after the market launch day.

Brewer added: “What makes Ontario unique is that thanks to its multicultural population, matches within for example soccer, rugby, tennis, curling and cricket are easily found.

“There will be no shortage of sports for fans to wager on when the market opens on 4 April. We are excited to provide fans with first class products and experiences.”










Premium+ Connections
Premium Connections
Executive Profiles
Bayes Esports
Gordon Moody
Affinity Interactive
Follow Us

Facing Facts: Online gaming trends in the last decade

Gambling Insider investigates the online gaming market, taki...

Taking Stock: Analysing online casino operator and supplier performance

Gambling Insider tracks online casino operator and supplier...

Moving the industry forward: Kindred Group’s Sustainable Gambling Conference

Back in March, Gambling Insider attended Kindred Group’s S...

Nothing is free: Analysing Brazil's sports betting laws

Brazilian lawyer Neil Montgomery unpicks all the technicalit...