The operator will remain Boxxer’s official betting partner until 2023 under their extended agreement, which will see bet365 retain various promotional rights.
The operator’s branding will continue to feature “prominently” during all pre-match promotional events, including press conferences, open workouts and weigh-ins. On fight night, bet365 will receive “extensive in-arena exposure,” with 360-degree branding across the ring corners, ropes and toblerones, as well as on the venue’s screens, banners and boards.
Further bet365 branding will appear on the ring canvas and arena barriers.
“Bet365 are delighted to have agreed a long-term partnership with Boxxer following a successful launch platform during 2020 and 2021,” a bet365 spokesperson commented.
“The brand ethos and approach align with the global brand and with a very collaborative approach we are sure it will be a great 2022-23. Having already delivered iconic bouts together, we’re excited for what’s to come.”
Under the partnership, activations unique to the Boxxer series will be introduced, such as a co-branded live draw, a “branded and gamified” ring walk and, appearing on the arena screens, fighter stats customised by bet365.
The operator will continue to serve as Boxxer’s official odds partner and be integrated across the promotional company’s social media and digital content.
Boxxer’s next show will take place on Saturday 2 April, headlined by Savannah Marshall’s defence of her WBO middleweight title against Femke Hermans.
A spokesperson for bet365 added: “Working alongside the fastest growing boxing promotional company in the UK is a fantastic proposition for our brand and our customers.”
