Published
Online

Partnership agreed between GiG and Betway in Portugal

A new agreement has been reached between Gaming Innovation Group (GiG), via its recently acquired subsidiary Sportnco, and GM Gaming, which operates the Betway brand in Portugal. 

GIG Betway gi web image

This extension will provide Betway Portugal with Sportnco’s Sportsbook and Player Account Management (PAM) and stands as the second sportsbook and PAM agreement between Sportnco and GM Gaming.

The first deal saw the launch of the operator in France, while this second agreement will include the migration of GM Gaming from its current sportsbook and platform.

The Portuguese market has witnessed high growth in sports betting and the casino markets, showing an annual growth of 32.1% and 29.9% respectively, for 2021. This success comes partly as a result of partnerships such as Malta-based Nolimit City and French operator, Betclic Group's, to launch new content to Portuguese customers.

Following this latest agreement, Hervé Schlosser, Sportnco Managing Director, commented: “Sportnco is delighted to be working with the Betway brand in Portugal.

"It makes us very proud when an existing partner places the trust and confidence in our technology, to help continue to power their expansion within multiple jurisdictions. We are looking forward to strengthening our relationship with our long-term partner.”

In addition, Raquel Gonçalves from GM Gaming added: “We’re really excited to continue our great relationship with Sportnco, a leading provider in the latest platform and technologies within the gaming sector, with this agreement. We’re looking forward to this venture which will strengthen our product offering for the Betway brand in Portugal.”

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Star Sports Group
Hard Rock Hotel & Casino Tejon
Follow Us

Facing Facts: Analysing figures from emerging gambling markets

Where is the gambling market on the rise, and are there any...

Taking Stock: A guide to lottery/iLottery operator and supplier prices

Gambling Insider tracks lottery/iLottery operator and suppli...

New Horizons Cover Feature: United Arab Emirates

With its first land-based casino set to open in 2027 and a n...

New Horizons Cover Feature: Brazil

Brazil performed quite the feat by getting its heavily delay...

The best of Malta at the Global Gaming Awards

Powered by Gambling Insider, the Global Gaming Awards are th...

Preview: SiGMA Malta 2024

A place in the winter sun: SiGMA returns to the home of iGa...

Company profile: Soft2Bet

Bill 55: Advantages and challenges for Maltese operators in...

Company profile: DS Virtual Gaming

DS Virtual Gaming is a leader in the gaming industry, utilis...