The key aspect of the partnership relates to the development of a sportsbook platform for Lottomatica, which is currently plotting its expansion into the North American marketplace.
Elys’ experience in developing technologies, such as sports betting platforms, derives from its Game Board software, which can host up to 150,000 events per year, with live streaming and real-time data flows. The technology also allows for dynamic odds customisation and player management.
This is supplemented by the company’s ownership of USBookmaking, a sports betting turnkey provider acquired by Elys in July 2021.
Michele Ciavarella, Executive Chairman, Elys, commented: “We are very pleased to have reached the agreements with Lottomatica, allowing Elys to accelerate its digital and mobile channel development for Canadian and US markets.
“This milestone relationship for Elys is the outcome of our investments in technology and human capital, specialising in B2C intelligence in the robust Italian market, as well as the integration of dedicated bookmaking experience in the highly competitive and fast-growing US market with the USBookmaking acquisition.
“We see this relationship as an opportunity to position Elys’ technology as the leading sports betting technology in our industry, and to combine the experience and brand strength of Lottomatica with our cutting-edge platform to challenge for a top spot in the expanding North American market.”
As part of the agreement, Elys expects to secure land-based licence rights to expand in the Italian market, which is due to announce the renewal of federal licences in the coming months.
Ciavarella continued: “Elys sees 2022 as a breakthrough year, with the conversion of investments in our Elys Gameboard technology and talent, both in Europe and North America, into revenue and potential profits for years ahead.”
