Bowden joins the online casino brand having held senior branding, marketing and advertising roles at major industry players over the past 10 years, including Entain, Rank Group, Gala Coral and Ladbrokes Gala Coral.
At PlayStar, he will be tasked with delivering the group’s brand proposition to the US market, with a focus on player experience and exceeding player expectations. He will also build and lead the marketing team covering brand, CRM and acquisition.
“Jon is one of the most experienced marketers in the industry and his appointment as PlayStar CMO will undoubtedly prove vital in our mission to disrupt the US market,” said PlayStar CEO Per Hellberg.
“The US market is ferociously competitive, so as a brand we need to be heard above the noise and ensure that we engage with players from day one. Jon certainly has what it takes to help us achieve this, and I look forward to working with him as we ready for launch in New Jersey and other regulated states.”
Bowden joins the group from Entain, where he served as Brand Director for Gala, managing the P&Ls for Gala Bingo, Gala Spins and Gala Casino.
Bowden commented: “PlayStar has something different to offer to the US market and those wanting to enjoy the fun and excitement of online casino.
“I firmly believe that with its mission statement, incredible team and powerful USPs that PlayStar is set up for success and I am truly honoured to play such an integral role in the launch of this new brand.”