MediaTroopers has obtained a revenue share licence in Pennsylvania, allowing the digital marketing agency to allow clients greater flexibility and ensure “mutual liability” with its partners.
The marketing affiliate, which recently secured a gambling supplier licence in the fledging Ontario iGaming market, also operates in New Jersey, Michigan, Indiana, Iowa and Illinois, among others.
MediaTroopers has been operating as a marketing agency in Pennsylvania since 2019, when the state legalised online gambling. However, this was under a licence that permitted ‘flat fee’ contracts, or cost per acquisition (CPA) work.
Partnering with clients on a revenue share basis requires a separate licence in the US state, which MediaTroopers has this week received. One of the benefits, among others, is that it gives the marketing affiliate greater incentive for its campaigns to succeed, as well as sharing an element of trust with its partners.
Sam Segal, CEO, MediaTroopers, commented: “We are beyond thrilled to have acquired a revenue share licence in the state of Pennsylvania. While this may be our first licence of this kind, we have years of experience in operating in the Keystone State.
“Similarly, our long-standing partnerships with the state’s top gambling operators have allowed us to continually deliver top-quality bespoke services and marketing content to Pennsylvanian bettors. So, partnering in a revenue share model is the next step in strengthening our alliances with operators.”
Such a licence also allows both parties to focus less on low value player acquisitions and concentrate on those customers who present a better long-term opportunity.
Segal continued: “We at MediaTroopers are confident in our players’ overall quality and lifetime value at gambling sites. This new revenue share licence allows us to show another part of our expertise in addition to acquiring new players.
“It allows us to shift our focus onto converting more potential bettors into ongoing and devoted users.”