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OnlineCasinoIndustry

Bragg Gaming continues expansion in UK market with Casumo partnership

Bragg Gaming Group, through its Oryx Gaming subsidiary, has continued its growth within the UK online gambling market, establishing a new partnership with Casumo. 

oryxcasumo

Having initially expanded into the UK market with 888casino, striking an agreement on 5 January 2022, Oryx Gaming now shares its online casino content with four UK operators.  

Oryx Gaming also supplies its content in the UK through Novibet and White Hat Gaming, initially receiving its supplier licence from the United Kingdom Gambling Commission on 22 November 2021. 

This partnership sees Oryx Gaming licence its content to mobile-first operator, Casumo, which offers a range of slots, table games and sports betting options.  

To add to Casumo’s portfolio of 2,000 titles, Oryx Gaming’s Atomic Slot Lab, among others from its collection, will now be offered to customers. 

Casumo Head of Casino Josefine Hellström commented: “We are excited to further expand our partnership with Oryx into new territories and finally be able to offer our UK players the thrill of Oryx’s content distribution.  

“Oryx has a fantastic content library with games that offer great entertainment to our players by adding unique features, themes and mechanics to our portfolio.” 

According to H2 Gambling Capital, a data and intelligence expert, the UK is the largest regulated iGaming market worldwide. The total addressable market is approximately $5.5bn. 

Bragg Gaming CCO Chris Looney said: “We continue to consistently grow our presence in the UK, where our games have quickly become fan favourites, following our debut in this market in January. 

“Extending and strengthening our relationship with Casumo to now include the UK is a great achievement for us, as the Casumo brand is trusted across a wide local customer base to which we will now be able to introduce our games.”


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