Published
Land-BasedCasinoMarketingIndustry

NBA star Jae Crowder becomes Gila River Resorts & Casinos brand ambassador

Gila River Resorts & Casinos (GRRC) has welcomed NBA star Jae Crowder as its first professional athlete partner.

gila rivers resorts casino jae crowder web image

The 31-year-old Phoenix Suns power forward will serve as a brand ambassador for the enterprise, owned and operated by the Gila River Indian Community.

To kick off their partnership, Crowder will host the Summer Oasis Pool Party at GRRC’s Wild Horse Pass property in Chandler.

This concert series will see celebrity DJs perform on the last Saturday of each month from May through September at Wild Horse Pass’ new Oasis Pool.

The resort is one of three properties owned by the Gila River Indian Community, all located in Arizona.

“Jae Crowder is a bossman, and we are honored to have him as our first-ever brand icon,” said Dominic Orozco, President and Chief Marketing Officer at GRRC.

“Gila River is celebrating its new resorts designation in a big way with Jae. His talent, drive and vision with his business manager, Josh Mason, is unmatched.

“We are excited to welcome Jae as our new teammate to the Gila River family.”

Crowder signed with the Phoenix Suns in 2020 and has helped the team reach the NBA playoffs for the last two seasons. He also has his own lifestyle clothing brand, Bossman.

Crowder added: “I have a vision of growing with Gila River as we have a lot of things in common.

“Being an athlete at the highest level with one of the best teams in the NBA, it is important to grow my local relationships with people whom I am comfortable with and believe in.”


Casino News Sponsor
Premium+ Connections
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...