Published
OnlineSports Betting

Dazn and Pragmatic team up to develop new sports betting product

Sports betting fans can expect a new product on the market in time for the next football season, as Dazn Group and Pragmatic Group have partnered to develop Dazn Bet. 

daznbet

The new sports betting service, which includes the involvement of Pragmatic’s subsidiaries, Pragmatic Solutions and Pragmatic Play, will be developed and launched as part of a multi-year agreement with Dazn. 

A new company will be formed in Gibraltar to manage the brand, which is expected to be rolled out in multiple territories worldwide.  

A ‘soft launch’ of Dazn Bet is anticipated to coincide with the start of the next UK football season, which is scheduled for early August. 

Dazn Group CEO Shay Segev commented: “The convergence of sports media and betting is the future. This historic partnership brings together the leading sports media company and a technology partner which is committed to developing innovative experiences for fans.  

“It underscores Dazn’s commitment to revitalise the sports viewing experience by offering a broader spectrum of digital entertainment for fans.” 

Pragmatic Group will supply the underlying sports betting platform and will be responsible for the ongoing product development, while Dazn will licence its customer base and branding assets to the new company. 

Pragmatic Solutions CEO Ashley Lang said: “It's an honour for us to partner with Dazn. We know fans want more integrated, immersive, and interactive experiences, and through our exclusive partnership with Dazn, we can deliver this" 

While details of the service itself are still to be announced, it’s anticipated customers will be able to place wagers on their favourite sports while watching the events themselves, all through the same app ecosystem. 

Since its European launch in 2016, Dazn has amassed the streaming rights for several hundred sporting competitions across the world. 

The company appointed a new CEO, Shay Segev, in January 2022.

Premium+ Connections
Premium

PIN-UP Partners

 
Premium

Galaxsys

 
Premium

Digitain

 
Premium

1xBet Partners

 
Premium

Revsharks

 
Premium

RISK

 
 
Premium

Lynon

 
Premium

Imagine Live

 
Premium

GammaStack

 
Premium

Sport Generate

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...