Oddin.gg provides esports odds feeds, risk management and iFrame solutions, while upcoming technology company SB22 is aiming to “disrupt the sports betting industry” with its software solutions.
“We are excited to partner with Oddin.gg and offer our clients an industry-leading esports betting solution,” said SB22 COO Vladimir Jovanovic. “Our selection process was especially rigorous, as SB22 is a company full of gamers ourselves. For this reason, we are more than pleased to say that Oddin.gg, thanks to its extensive esports markets coverage and truly engaging esports offering, covers everything we were looking for and much more.
“Being able to rely on their expertise, especially in risk management in such a constantly evolving vertical as esports, provides us with the additional comfort to fully focus on our business while still benefiting from the significant growth of esports betting.”
Through the partnership, SB22 will implement Oddin.gg’s iFrame solution, a product designed to enhance sportsbooks with engaging esports betting offerings.
Oddin.gg Managing Director and Co-Founder Marek Suchar commented: “Betting is considered the next layer of viewers’ engagement, therefore a better betting experience has been and will always be the ‘holy grail’ of the gaming world for the foreseeable future.
“Partnering with SB22, we see all the trademarks of a future-ready company, built to create immersive betting experiences: hunger for innovation and thinking about the evolution of the betting industry. We are looking forward to collaborating with them on the mutual challenges ahead.”