Progress Play, which focuses primarily on the B2B gambling technology market, develops ‘white label’ turnkey solutions for its partner operators, as well as a portfolio of gambling content.
JeffBet, for which a customer-facing website is now live, offers players a range of casino games, such as slots, blackjack and roulette, as well as live dealer games such as baccarat and poker.
The online operator also offers a variety of sports betting options, including in-play markets and accumulators for the likes of football, rugby, cricket and basketball.
Also included is esports betting, with popular titles such as Dota 2 and Counter-Strike: Global Offensive available from day one.
JeffBet Spokesperson commented: “We are delighted to see the site go live after so much hard work and we really believe there is a gap in the market to challenge the big brands and turn this into a show of force.
“With many sportsbooks and casinos being acquired in recent years, there are only a couple of big, standalone brands left in the UK market and this is where we feel that we can make a push and offer our target customers value and quality above anything else.”
One of JeffBet’s USPs is its range of payment options available to customers. Alongside the standard options of Visa and MasterCard, the operator also accepts PayPal, Neteller and Skrill, Paysafecard, PayviaPhone and BitcoinZondaPay.
Among the promotions available to new customers is a free £30 ($38) bet when they place an initial wager of £10.
