Published
OnlineLand-BasedSports BettingIndustry

FanDuel extends sports betting partnership with New York Yankees in multi-year deal

Flutter’s sportsbook, FanDuel Group, has announced a multi-year renewal of its partnership with the New York Yankees. 

fanduel ny yankees gi web image

FanDuel hopes the extension to this deal will help it to remain a dominant operator in New York's gaming market, through increased exposure of its brand at the Yankees stadium.  

Renewed advertising arrangements will include integrated FanDuel signage in the right-field of the stadium, and rotational signage behind home plate during television broadcasts.  

In addition, FanDuel will be permitted use of the New York Yankees’ marks and will have access to VIP accommodations and premium hospitality services.  

The CMO of FanDuel Group, Mike Raffensperger, has spoken about the renewed partnership between the sportsbook and baseball team. 

He said: "There is no more globally recognised sports brand than the New York Yankees, and as a New York-based company we're delighted to remain partners with our hometown team." 

"One of our company values is to be absurdly fan-focused and there is no fanbase more passionate about their team than Yankees fans which makes this a natural fit." 

The Senior Vice President of the New York Yankees, Michael J. Tuisani, pitched in too. He said: “We are very excited to be continuing our relationship with FanDuel—our Partner since 2020." 

"We hope that FanDuel's Yankee Stadium presence and customer engagement will continue to strengthen its brand as a sports betting operator within the tri-state area."  

FanDuel has been leading the New York market in recent months, and now owns a significant 38% of the Empire State’s market share. 

Its extended partnership with the Yankees is no doubt aimed at strengthening its grip on New York’s newly regulated market.  

Premium+ Connections
Premium

Sport Generate

 
Premium

Galaxsys

 
Premium

Imagine Live

 
Premium

Lynon

 
 
Premium

RISK

 
Premium

Digitain

 
Premium

1xBet Partners

 
Premium

PIN-UP Partners

 
Premium

GammaStack

 
Premium

Revsharks

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...