FanDuel hopes the extension to this deal will help it to remain a dominant operator in New York's gaming market, through increased exposure of its brand at the Yankees stadium.
Renewed advertising arrangements will include integrated FanDuel signage in the right-field of the stadium, and rotational signage behind home plate during television broadcasts.
In addition, FanDuel will be permitted use of the New York Yankees’ marks and will have access to VIP accommodations and premium hospitality services.
The CMO of FanDuel Group, Mike Raffensperger, has spoken about the renewed partnership between the sportsbook and baseball team.
He said: "There is no more globally recognised sports brand than the New York Yankees, and as a New York-based company we're delighted to remain partners with our hometown team."
"One of our company values is to be absurdly fan-focused and there is no fanbase more passionate about their team than Yankees fans which makes this a natural fit."
The Senior Vice President of the New York Yankees, Michael J. Tuisani, pitched in too. He said: “We are very excited to be continuing our relationship with FanDuel—our Partner since 2020."
"We hope that FanDuel's Yankee Stadium presence and customer engagement will continue to strengthen its brand as a sports betting operator within the tri-state area."
FanDuel has been leading the New York market in recent months, and now owns a significant 38% of the Empire State’s market share.
Its extended partnership with the Yankees is no doubt aimed at strengthening its grip on New York’s newly regulated market.
