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Both parties have put pen to paper on an agreement that will see the supplier provide its player account management (PAM) platform, as well as exclusive content, to the new iGaming brand.
Betnation will benefit from Oryx’s complete solution, which includes games developed in-house as well as titles from partner studios. The site is scheduled to go live later this year, launching in the growing Dutch market.
Robert Schouten, Managing Director at Betnation.nl, said: “We are delighted to be partnering with Oryx Gaming as we enter the gambling industry for the first time.
“The reputation for class and professionalism the company upholds was a real selling point for us and gives us confidence as we launch our brand onto the market.”
This agreement continues Bragg Gaming Group’s expansion strategy, which has this year seen it devote considerable attention to regulated European markets.
To date in 2022, the supplier has inked agreements with various brands in multiple European countries, having most recently signed a major distribution deal with Stakelogic Live.
“Bragg continues to be the supplier of choice for operators as our reputation for consistently delivering a top-class product is allowing us to achieve our ambitious growth objectives,” said Chris Looney, Chief Commercial Officer (CCO) at Bragg.
“We are eager to deliver a smooth passage into the online casino industry for Betnation providing it with our market-leading platform as well as a wide range of exclusive content as it embarks on this transition.”
