SCCG Management has appointed Pariekshit Maadishetti, an experienced executive within the media and gambling industries, as part of its leadership team in India. 

Maadishetti, who is the Founder of Gridlogic, an Indian technology services company in the gambling market, has over 10 years’ experience as a senior executive.  

Gridlogic, which develops online software, gaming platforms and payments solutions, also owns the Taj Network, a large B2B supplier of online games. 

In January 2022, Gridlogic partnered with Taj Rummy, an Indian gambling operator also founded by Maadishetti. 

In addition to his role within the gambling industry, Maadishetti has also been part of several technology and software ventures, and continues to serve as an advisor to a number of startup companies. His recent roles have seen him act as an investor, board member and mentor. 

His move to join SCCG was welcomed by its Founder and CEO, Stephen Crystal, who has led investment projects and a string of mergers and acquisitions valued at $4bn over the company’s 20-year history. 

SCCG specialises in consultancy within the gambling industry, partnering with a range of iGaming, sports betting, responsible gambling and professional services firms. 

The company recently partnered with European identity proofing firm IDnow, which SCCG has helped to expand into Brazil and Canada.  

In terms of the companies and organisations SCCG partners with, Betfred USA Sports, Betsson Group and Golden Race are examples of those within the sports betting industry.  

Furthermore, Oddin and Picklebet are two companies from the esports arena, while Better Change and YGAM are partners within the responsible gambling space.