The new campaign will launch the first of its many phases across the US this week, whereby influencers will split into five teams and will be paired with WSOP mentors to help them “master the game and become poker legends.”
WSOP will unveil the identities of the mystery influencers live on Instagram from this week, with viewers able to watch and react as the influencers open their secret WSOP boxes to reveal their competitors.
The influencers come from a range of content realms, including automotive, comedy, gaming, filmmaking, sports and fitness. They will be coached by some of the best WSOP players in the world.
And in December 2022, the influencer teams will compete against one another at an undisclosed location in the US. WSOP will also “take poker fans on an amazing #RoadToTheTable with live videos and exciting opportunities to interact with their favourite WSOP legends and influencers alike.”
WSOP General Manager Guy Ceder commented: “We are thrilled to be launching this unique eight-month-long campaign with 14 popular influencers from a wide range of backgrounds.
“We really want to bring the love for poker and WSOP to a wider audience and show people just how much fun playing poker can be.
“We hope that our loyal WSOP players are excited for this new adventure and that they will pick up a few new poker skills and tricks from our soon-to-be poker legends.”
