Published
FinancialLegal & RegulatoryIndustry

GambleAware demands mandatory donations despite receiving £34.7m this year

GambleAware has published its list of annual donations for 2021-2022, a period when it received £34.7m ($42.9m) in donations from the gambling industry. 

begambleaware generic logo gi web image
Listen To Article

The UK’s “Big Four” operators accounted for 89% of all donations, following their joint commitment to increase donations to 1% gross gaming yield (GGY) by 2024 – still a very small amount overall.  

The “Big Four” consists of Entain, William Hill, Flutter Entertainment and bet365. 

Despite this year marking the highest number of donations ever received by GambleAware (£15m greater than last year), the charity feels there remains inconsistency in donations from other operators.  

GambleAware will continue to call for a mandatory levy on GGY, to provide what it believes will be a more consistent and sustainable funding model for the prevention of gambling harms. 

It goes further, arguing that mandatory funding models would enable better long-term planning and commissioning for gambling prevention services. 

The CEO of GambleAware, Zoë Osmond, commented: “These donations fund essential services for the prevention of gambling harms, helping build a coalition of expertise to tackle and prevent gambling harms across Great Britain.  

"We welcome the commitment from the 'Big Four' operators to increase their donations over the coming years; however, there remains an inconsistent approach to funding across the wider gambling industry, which leads to uncertainty and instability. 

“That’s why we are calling on the Government to introduce a mandatory levy on the gambling industry as a condition of licence. The gambling industry should take the necessary and responsible steps by matching its success to the scale of gambling harms risk, especially at a time of rising financial and economic hardship across the country.  

“This would commit much more funding to treatment, prevention, and research per year – and could be delivered in a matter of months.” 

Premium+ Connections
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Soft2Bet
Scientific Games
Digitain Malta
Follow Us

Facing Facts: Q3 2024 analysis

Gambling Insider takes a look at the Q3 results of operators...

Taking stock: The final count of 2024

Gambling Insider tracks operator and supplier prices of some...

CEO Special: Flutter CEO Peter Jackson – Playing to win

As the biggest publicly traded operator in gambling meets th...

CEO Special: Holland Casino CEO Petra de Ruiter – High flier

Petra de Ruiter, Holland Casino CEO, speaks to Gambling Insi...

A welcome from your host

A message from the Founder of the Global Gaming Awards and G...

From the event manager

A message from the Event Manager of the Global Gaming Awards...

From the Awards adjudicator

KPMG in the Crown Dependencies is the official voting adjudi...

The process

The Global Gaming Awards have deservingly earned the reputat...