The competition involved three rounds, in which participants searched for QR codes across the city of Southampton, solved blockchain-style puzzle games and scanned the club’s social media for hidden Bitcoins.
Three winners from each round made up the live final, with one other contestant selected in a lucky dip draw to make up 10 finalists.
The live final was held at the half-time interval of Southampton’s recent home game against Crystal Palace, when Clare Way, 42, was crowned the winner of the Bitcoin chase.
Taking home one Bitcoin worth up to £35,000 ($43,200) Clare said: “This is the first competition of its kind I've ever entered. We were in the concourse before a game, and I saw the advert for the Bitcoin Hunt. I scanned the QR code but didn’t expect to hear anything back!”
Discussing the competition, Southampton FC’s Head of Partnership Marketing, Charles Read, said: “We have thoroughly enjoyed working closely with our creative agency Formidable and tech build partners Unit 9, and watching the competition come to life with football fans across the city of Southampton embracing the concept and getting passionately involved."
Joe McCallum, Director of Sportsbook at Sportsbet.io, added: “The Bitcoin Hunt has proven an innovative way for Sportsbet.io and Southampton Football Club to enhance its partnership.
“It is a key part of our strategic vision to educate the wider world about cryptocurrencies and eliminate the myths whilst bringing them into our everyday life. We feel the competition has helped everyone understand the world of Bitcoin and Blockchain technology in a safe environment.”
