Published
MarketingSports Betting

Caesars Sportsbook becomes sports betting partner of Indy 500 and IMS

Caesars Sportsbook has been named as an Official Sports Betting Partner of the Indy 500 and Indianapolis Motor Speedway (IMS).

caesars ims
Listen To Article

The partnership sees Caesars Sportsbook become a sponsor for the remaining IMS races on the 2022 calendar, which began with the GMR Grand Prix on 14 May, and included the opening of the Caesars Sportsbook Lounge at Pagoda Plaza.

Caesars Sportsbook now has access to IMS logos, marks, digital and social media assets, and a variety of exclusive VIP speedway experiences for its users at IMS, available through Caesars Rewards.

“The Indianapolis Motor Speedway and the Indy 500 are iconic American sports traditions,” said Caesars Digital Co-President Eric Hession. “Partnering with one of racing’s most iconic venues and ‘The Greatest Spectacle in Racing’ provides our customers with unique experiences through Caesars Rewards.

“This will be an impactful partnership for us that builds upon our commitment to the state of Indiana alongside the investments into our resorts and the communities they serve.”

The partnership also includes race day support with video board placements, PA announcements, and program ads to promote Caesars Sportsbook. And in celebration of the 106th running of the Indy 500, Caesars Sportsbook will offer new customers a promotion that involves $106 in free bets.

Indianapolis Motor Speedway President J. Douglas Boles commented: “We’re extremely excited about this partnership with Caesars and believe their on-site presence – which is a first for our storied facility – will give fans a new opportunity to engage with the on-track action at the Racing Capital of the World.

“This is another reason to look forward to an epic and historic Month of May at IMS.”

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Seminole Hard Rock Support Services
Metropolitan Gaming
Holland Casino
Nederlandse Loterij
Relax Gaming
Follow Us

Facing Facts: Q1 2024 analysis from across the globe

Gambling Insider tracks the Q1 results of operators across t...

Taking Stock: A guide to sports betting operator and supplier prices

Gambling Insider tracks sports betting operator and supplier...

Tailor-made: The power of personalisation in the modern gaming industry

With insights from GR8 Tech, Greentube and the Oregon Lotter...

Sportradar and the Taiwan Sports Lottery: More offerings, greater efficiency

Danny Fok, VP of Strategic Projects at Sportradar, speaks al...