The partnership sees Caesars Sportsbook become a sponsor for the remaining IMS races on the 2022 calendar, which began with the GMR Grand Prix on 14 May, and included the opening of the Caesars Sportsbook Lounge at Pagoda Plaza.
Caesars Sportsbook now has access to IMS logos, marks, digital and social media assets, and a variety of exclusive VIP speedway experiences for its users at IMS, available through Caesars Rewards.
“The Indianapolis Motor Speedway and the Indy 500 are iconic American sports traditions,” said Caesars Digital Co-President Eric Hession. “Partnering with one of racing’s most iconic venues and ‘The Greatest Spectacle in Racing’ provides our customers with unique experiences through Caesars Rewards.
“This will be an impactful partnership for us that builds upon our commitment to the state of Indiana alongside the investments into our resorts and the communities they serve.”
The partnership also includes race day support with video board placements, PA announcements, and program ads to promote Caesars Sportsbook. And in celebration of the 106th running of the Indy 500, Caesars Sportsbook will offer new customers a promotion that involves $106 in free bets.
Indianapolis Motor Speedway President J. Douglas Boles commented: “We’re extremely excited about this partnership with Caesars and believe their on-site presence – which is a first for our storied facility – will give fans a new opportunity to engage with the on-track action at the Racing Capital of the World.
“This is another reason to look forward to an epic and historic Month of May at IMS.”