Published
OnlineSports Betting

Strive Sponsorship to provide sports content services to Smarkets

Smarkets has appointed Strive Sponsorship to provide daily sports content for its newly launched Smarkets News and SBK Betting Zone websites.

smarkets news
Listen To Article

Strive will provide the betting exchange platform with written and podcast content, editing, and content management services.

The group’s sports writers will offer insight, betting tips, previews, opinion pieces, and trends, with the content to initially focus on nine sports, including football, golf, rugby, NBA, and NFL.

“We are very excited to be bringing together so many great writers for a new betting content site that aligns with our mission for Smarkets to be a leading information source,” said Smarkets spokesperson Adam Baylis.

“Smarkets News will provide unique angles and fascinating trends from our wide range of sporting betting markets. Strive was the obvious partner to help us deliver this vision given their great team and strong understanding of sport, betting markets, engaging digital content, and their consistently high level of delivery over a number of years.”

The new agreement is an extension of an existing four-year relationship between Smarkets and Strive, whereby the latter has provided social media content services across both the Smarkets exchange and SBK sportsbook brands.

Strive Sponsorship Managing Director Malph Minns commented: “The betting industry is highly competitive and content is playing an ever more important role in attracting and retaining customers. 

“Therefore, to be entrusted with developing longer form content for both the Smarkets exchange and SBK sportsbook app is testament to the high quality and versatile team we have and our ability to deliver specialist content agency services.”

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium Connections
Consultancy
Executive Profiles
Chicken Ranch Casino
The Responsible Gambling Affiliate Association (RGAA)
Catena Media
Gambling Commission
Follow Us
The most prestigious Awards in the industry are heading to the Philippines! The Global Gaming Awards Asia-Pacific will recognise and reward (as the name suggests) the strongest performers from the Asia-Pacific gaming industry across the previous 12 months.
This year's winners will be announced at a luncheon ceremony on Day 2 of SiGMA Asia, 4th June, in Manila.
The eleventh annual Global Gaming Awards Americas will recognize and reward the gaming industry's strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect amongst industry heavyweights, due to the strict rules and procedures put in place.

Facing Facts: Operator Q3s from across the globe

Gambling Insider compares Q3 2023 results from major gamblin...

Taking Stock: Operators and suppliers across the world

Sticking with our theme of gambling across the globe, Gambli...

CEO Special: Jade Entertainment and Gaming CEO Joe Pisano - down to earth

Jade Entertainment and Gaming CEO Joe Pisano speaks to Gambl...

CEO Special: Betfred CEO Joanne Whittaker - saying it as it is

Betfred CEO Joanne Whittaker joins Gambling Insider Editor T...