BetCity.nl has become the first-ever betting partner of hockey’s world governing body, the International Hockey Federation (FIH).
The Dutch betting company has signed a 3-year partnership with the governing body. It will cover the upcoming FIH Hockey Women’s World Cup, as well as the FIH Hockey Pro League seasons in the Netherlands from now until June 2025.
“As an established, experienced and 100% Dutch supplier, BetCity.nl has a great deal of affinity with its products and its market,” a statement from the FIH read.
“This is in tune with the confidence that its players who, in addition to their passion for the casino games, also share the love for hockey and the sentiment of sportsmanship in general.”
BetCity.nl will be visible for the first time at the FIH Hockey Pro League matches that will take place in Nijmegen at the end of this month.
BetCity.nl CEO Melvin Bostelaar commented: “The Netherlands have been among the world's top teams in hockey for years. As a 100% Dutch company, we are proud to be affiliated with the FIH and therefore being visible at matches in the Pro League and the Women's Hockey World Cup of our national team!”
The partnership between the two groups was facilitated by Sportradar, the official betting and gaming data rights partner of the FIH.
“We’ve been looking at engaging with the betting industry for some time now, but it was essential for us to do so in a completely trustful environment,” said FIH CEO Thierry Weil.
“Thanks to our collaboration with Sportradar, we’ve found in BetCity.nl the ideal partner to open the doors of the betting market to hockey. This first-of-a-kind move for us will hopefully generate further similar opportunities in this area in the future.”