888 Holdings launches SI sportsbook in Virginia

By Louis Thompsett

888 Holdings has launched a Sports Illustrated sportsbook in Virginia, the second state it has launched in following its arrival in the state of Colorado in September 2021. 

888’s new SI sportsbook will combine the operator’s proprietary technology with Sports Illustrated’s brand.  

The operator says its new SI sportsbook will offer enhanced in-play markets and be powered by official data from well-known sporting leagues, including the NFL, NBA, MLB, NHL, NASCAR and the English Premier League. 

It's likely 888’s plans for expansion won’t stop with Virginia, as the operator plans to roll out its SI sportsbook platform in further states in the coming months, while integrating its tools, feeds and widgets into Sports Illustrated’s digital content. 

Furthermore, 888 has partnered with Virtual Entertainment Partners (VEP) as part of its Virginian expansion. VEP is a small, female-owned company with 100% African American ownership. 

Per the partnership, 888 has committed to significant contributions to communities across Virginia, specifically areas with high minority populations. 

Howard Mittman, 888 US President, said: “We are delighted to launch SI Sportsbook in Virginia. Following the success of its debut launch in Colorado last September, this is an important milestone for both ourselves and our partners. 

“With its growing base of sports betting fans, we believe Virginia will play a significant role in the continued development of SI Sportsbook over the coming months.

"Expanding further in the US market is an important part of our ambition to become a global online betting and gaming leader, and we look forward to introducing the brand to players across the state.” 

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