Published
OnlineCasinoSports BettingIndustry

888 launches responsible gambling product in Italy

888 Holdings has launched its new safer gambling product, The Control Centre, in Italy.  

888 Italy
Listen To Article

Italy is one of 888’s key regulated markets. The operator’s new product will enable Italian customers to monitor their gambling activity, by presenting them with real-time data on their use of 888 gaming accounts.

The app will also contain several control tools including a ‘take a break’ self-restriction feature and deposit limits, among other self-exclusion tools. 

888 first launched The Control Centre in the UK in late 2020 and has since rolled out the product across many different markets.  

The company notes a 23% increase in the use of its safer gambling tool (The Control Centre) throughout 2021.  

The operator claims customers who use the product are 20% more likely to amend their Personal Deposit Limit (PDL) and 102% more likely to use the ‘take a break’ tool.  

The operator's new ESG framework will, according to 888, empower customers to make safe and responsible decisions about their betting and gaming choices, while normalising the use of safer gambling tools. 

Andrew Anthony, the Vice President of Customer Safety & Due Diligence at 888, said: “I am delighted to see The Control Centre rolled out in another of our core markets.

"At 888 we recognise the need to use our proprietary technology to protect customers and promote safer play.  

“By giving customers transparent information about their gambling activity in real-time, we continue to ensure that safer gambling remains at the heart of the 888 customer experience.” 

Premium+ Connections
Premium

Revsharks

 
Premium

Lynon

 
Premium

Galaxsys

 
Premium

Digitain

 
Premium

PIN-UP Partners

 
Premium

Sport Generate

 
Premium

GammaStack

 
Premium

RISK

 
Premium

1xBet Partners

 
 
Premium

Imagine Live

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...