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Tiago Vieira appointed Incentive Games Head of Data

Incentive Games has appointed Tiago Vieira as its new Head of Data.

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Vieira joins from TVSquared, where he held the roles of Senior Data Scientist and Technology Lead. He will now help the freeplay developer provide clients with insights into the games’ contributions to their acquisition and retention metrics.

Incentive Games CEO John Gordon commented: “We’ve been aware of Tiago’s remarkable talents for a while now, and have taken our time to get this key hire in place. By the end of this year Incentive Games products will have over 100 million active monthly users and be generating many billions of data points, and we believe few companies in the industry have a deeper knowledge of customer behaviour in our space.

“Whilst those learnings have already been used to improve game design and user experience, we’re now focusing on specific customer insights and state-of-the-art, real-time reporting advances that, we believe, will revolutionise the industry’s acquisition and retention strategies.”

The company noted that attracting talented workers is currently a difficult feat, with Vieira convinced to take on the position when he was made aware of the group’s products and the role that data plays in developing them. Incentive Games uses data analysis to analyse player behaviour, feature performance and user experience.

Vieira commented: “In a very short space of time Incentive Games has established itself as the global leader in the field of free to play games, and I'm hugely excited and intrigued to join a remarkable team.

“Their products are now generating huge amounts of incredibly rich data that are being harnessed to develop a phenomenal roadmap of upcoming products. The challenge of helping elevate those games to the next level was one I couldn’t resist.”

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