OnAir Entertainment has travelled north, taking its live casino content to Scandinavia. Sweden has become OnAir’s seventh regulated market, joining Greece, the Isle of Man, Latvia, Malta, Ontario and the UK.

While this new territory extends the provider’s European reach, Sweden also sees OnAir gain a foothold in Scandinavia ahead of future expansion in the region.

The provider soon expects to launch in two additional markets, one of which is Denmark.

“Entering the Swedish market is a milestone moment for OnAir Entertainment and means that operators live in the country can now access premium live casino content that is proven to thrill and entertain players,” said Dejan Loncar, Commercial Partner at OnAir Entertainment.

“Sweden is a thriving market with plenty of potential to unlock and especially in the live casino vertical.”

As touched on by Loncar, OnAir’s Swedish market launch expands the live casino content available to licensed operators in the country, allowing them to offer current and future releases from the provider.

For Swedish players, meanwhile, they can now access OnAir’s live casino content, including blackjack, roulette and speed roulette, with more to follow in the coming months.

Loncar continued: “We are now in a position to be able to help our operator partners enhance their live dealer offering, deliver more value to their players and stand out from their rivals.

“That we have gone live with some of the biggest brands in Sweden is a testament to the quality of our live casino games and we look forward to entertaining players with our growing suite of titles.”