The group has received approval from the Kansspelautoriteit (KSA) to offer commercial online gambling and betting under the Dutch Remote Gambling Act. The licence grants the company permission to operate in the Dutch market as of today, and is an “important part of Kindred’s strategy to operate in locally licenced markets,” a statement from Kindred read.
The group’s flagship Unibet brand will launch its Unibet.nl site in the coming days, while the company will host a Capital Markets Day on 14 September 2022. This will involve a “thorough introduction” to Kindred’s long-term strategic direction, as well as the market entry into the Netherlands.
”The Netherlands is a large and important European market and one that we look forward to operating in with a local licence,” said Kindred Group CEO Henrik Tjärnström. “We have been advocating local licence schemes for the past decade, and are thrilled that our newly awarded licence in the Netherlands will allow us to deepen and develop our involvement in the Dutch society, as well as actively contribute to a fair and sustainable gambling market.
“As part of our long-term ambitions and strategy, we are eager to provide a safe, secure and entertaining gambling experience for Dutch customers.”
The approval follows an extensive process to secure the company’s 20th local licence.
Kindred Group CCO Anne-Jaap Snijders commented: “We are fully committed to establishing Kindred’s role as a responsible, trustworthy and valuable gambling operator on the Dutch market through our flagship brand Unibet.
“Our corporate purpose to ‘transform gambling by being a trusted source of entertainment that contributes positively to society’ sits at the heart of our ‘Unibet Impact’ programme which is solely dedicated to fostering a safer and more responsible online gambling industry. We want to convey entertainment to the Dutch society and are very keen on bringing the joy and excitement of sports to everyone.”
