The game, for the first time in the history of the Michigan Lottery, includes an instant ticket, pull-tab ticket, and online instant game, all of which feature the famous yellow, pellet-eating character.
Pollard Banknote partnered with the Michigan Lottery in every aspect of the programme, including aspects such as game concept development and marketing support. The $2 instant ticket, $1 pull-tab game, and online instant game were all printed or produced by the group and its related companies.
“As one of the most recognisable arcade brands with proven success for lotteries throughout North America, this programme provides unprecedented engagement across all touchpoints and an a-maze-ing experience that will appeal to all Michigan Lottery players and PAC-MAN fans alike,” a statement from Pollard Banknote read.
A top prize of $30,000 is available on the instant ticket if PAC-MAN progresses from start to finish or if the player uncovers a cherry, while players win on the pull-tab ticket and online instant game by matching three consecutive symbols in a horizontal row.
“The Michigan Lottery’s decision to launch an omni-channel PAC-MAN programme leverages a well-known brand that provides players with a multifaceted play experience, maximising engagement across all Lottery channels,” said Pollard Banknote Senior Director, Sales & Marketing Donna Preziotti.
“With a fulsome marketing campaign that includes point of sale and digital advertisements, we are confident that this programme will resonate with players and will be a welcome addition to the Michigan Lottery’s existing portfolio of successful instant tickets, pull-tabs, and online instant games.”
