Craib previously held the position of Group Marketing Manager at Gaming Innovation Group, working for three years in the B2B division. During her time with the supplier, she oversaw the implementation of the company’s marketing strategy for the brand, products and services.
James King, CEO of Flows, said: “I am delighted to welcome Rhea to the Flows team; and for the business to benefit from her incredible talent, and experience of deploying successful marketing campaigns and activities in the gambling sector and beyond.”
Before her role at Gaming Innovation Group, Craib worked in a series of in-house and agency marketing roles. She has extensive experience with lead generation, content, strategy and conference planning.
Bringing this experience to Flows, Craib will be responsible for leading a marketing strategy designed to accelerate the company’s growth.
Her efforts will be focused on content, where she will work to streamline the company’s tone and voice, while also making efforts to improve SEO activity.
“I am really excited to join the team at Flows, many of whom I have worked with in the past,” Craib said. “Flows is such an innovative product with endless potential and has already set a solid footprint within the industry. I am looking forward to supporting the team in growing the business and capturing new opportunities. There are some exciting times ahead.”
Launched in 2021, Flows is a platform that allows iGaming companies to build systems without the use of code.
