The move comes as the supplier works to improve collaborative efforts with corporate customers, aiming to deliver high-return gaming solutions on casino floors.
In her new role, McLaughlin will be at the forefront of Novomatic’s push to increase corporate sales, and will work to develop corporate customer relationships. She will manage the company’s Americas' National Account customers, which includes multi-site casino operators and other mid-to-large commercial operations.
McLaughlin’s efforts will focus on developing relationships with customers to forge new multi-year partnerships, reflecting Novomatic’s goal of refining the company’s product plans.
"Our customers' current product needs and plans, and our ability to respond accordingly are critical to Novomatic America's growth and ultimate success. I’m pleased to work with such an accomplished sales organisation and to be given the opportunity to build on the solid foundation they have worked hard to establish,” McLaughlin said.
Since 2015, McLaughlin has worked at Novomatic in a number of roles. Initially in a consultancy position, she was eventually appointed Vice President of North American Marketing and then Vice President of Marketing and Product Management.
Before her time at Novomatic, the exec held marketing and operations roles at a number of casino operators.
Rick Meitzler, President and CEO of Novomatic Americas, said: "Kathleen's ability to lead North American corporate sales and build upon the strong relationships the sales team enjoys with our customers will be vital.
"Kathleen will play a significant role in the achievement of our financial and strategic goals, including our prioritisation of resources on near-term revenue opportunities."
