BetMGM has launched a private live dealer studio in Michigan, almost one year after introducing live casino content to players in the Great Lake State.
In July 2021, BetMGM Casino customers in Michigan were given access to live dealer tables for the first time.
Now, nearly one year later, the operator has – in partnership with Evolution – opened a private live dealer studio in-state.
The new studio incorporates MGM Resorts’ branding, namely the company’s golden lion, as well as BetMGM’s black and gold colours.
Moreover, BetMGM currently holds a 39% market share in Michigan and by expanding its casino offering, the operator is hoping to solidify its “market-leading” position.
Oliver Bartlett, Director of Gaming at BetMGM, commented: “This beautiful, new studio enhances BetMGM’s live casino experience in Michigan and deepens our partnership with Evolution.
“Inspired by the MGM Resorts brand, the studio is adorned with the iconic golden lion and the familiar black and gold BetMGM colour scheme.
“We’re confident that it will amplify our market-leading casino offering in Michigan.”
The operator’s original live casino launch in Michigan was supported by Evolution, and the provider’s Commercial Director for North America, Jeff Millar, was excited to work with BetMGM once more.
“We’re thrilled that BetMGM has again entrusted Evolution with providing a full dedicated studio solution, powered by our technology,” said Millar.
“As we set out to create a unique feel that players would love, the BetMGM studio in Michigan is one of the grandest we’ve built.
“We’re excited to continue our work within the state of Michigan, while strengthening our ongoing partnership with BetMGM.”