In the newly created position, Branon will oversee all internal and external relations for the Gaming division, and provide strategic guidance on the group’s environmental, social, and governance (ESG), as well as sustainability and ethical impact, and diversity, equity, and inclusion.
A member of the executive leadership team, she will report to Aristocrat Gaming CEO Hector Fernandez.
“We are thrilled to welcome Oriana to the Aristocrat Gaming team, where she will support our mission to bring joy to life through the power of play,” said Fernandez.
“Oriana’s extensive communications background across business and consumer markets, stellar track record of storytelling, and commitment to social impact demonstrate she will be an incredible asset to our company during a time of rapid growth.”
She recently led corporate communications for financial tech group Bill.com, driving its external visibility in the wake of its IPO, while she was also the first PR hire for Alaska Airlines in California.
Branon holds a Bachelor of Arts degree in Communications and Sociology from the University of California, Santa Barbara, and sits on several nonprofit boards that are dedicated to opening pathways for underserved communities, as well as having a passion for mentoring women of colour professionals.
Branon commented: “I am excited to join Aristocrat Gaming to build on the company’s rich history of delivering award-winning and entertaining gaming experiences to players around the world.
“I look forward to working with the team to capture the tremendous opportunity ahead.”
