EveryMatrix and BetMGM sign US agreement
EveryMatrix has signed an agreement with BetMGM, allowing the latter’s players to access content from the former’s two in-house game studios on its platform in New Jersey.
The provider noted that there is planned live market expansion in the future.
BetMGM will offer its players a large collection of titles created by both Spearhead Studios and Armadillo Studios, which includes branded titles such as John Daly Spin It And Win It and The Lioness with Amanda Nunes.
“EveryMatrix is delighted to contribute to BetMGM’s massive successes with games from Spearhead Studios and Armadillo Studios,” said EveryMatrix President America Erik Nyman.
“Both have ambitious plans for the next half of 2022, and our relationship with BetMGM is an important step in the process.”
BetMGM Director of Gaming Oliver Bartlett commented: “We’re excited to partner with EveryMatrix to bring their great content to BetMGM players in the US. We consistently provide a world-class gaming experience and through the addition of their games to our platform, we look forward to strengthening our position as the leading operator in the country.”
Armadillo Studios earlier this week announced that its first branded slot, The Lioness, will be released on 2 August 2022. It will feature Brazilian MMA champion Amanda “The Lioness” Nunes, and will launch after her title rematch against Julianna Peña in Dallas on 30 July.
Armadillo Studios noted that the title will increase the company’s reach of new player bases and demographics, with Nunes’ global presence to significantly boost its reach in the localised US market.
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