The iGaming veteran will become the provider’s new Chief Product Officer (CPO), helming the product, marketing and operations teams for its 1X2gaming and Iron Dog Studio subsidiaries. In this regard, Ratcliffe has been given two main objectives.
Firstly, the provider wants him to better incorporate data into the decision-making process and secondly, improve the “cadence and quality of releases” by employing best practices.
To achieve these goals, Ratcliffe will need to draw on his industry experience, most notably, an over two-year tenure as Entain’s Head of Slots.
Ratcliffe held this position from 2020 until taking on his latest role as 1X2 Network’s CPO. But while serving at Entain, he was responsible for the group’s slots offering, experience which likely appealed to his new employer.
“Alex is an incredibly talented, highly skilled product specialist and to be able to bring someone of his calibre into 1X2 Network is a key moment for the business as we look to embark on the next phase of our success journey,” said Kevin Reid, 1X2 Network CEO.
“Alex will help us leverage the power of data to make informed decisions about game development and to improve the overall quality of our slots and table games, as well as the time it takes to bring games to market.”
Before his time at Entain, Ratcliffe served as Head of Product at GAN between 2018 and 2020, as well as Head of Casino at Twin from 2017.
Regarding his latest appointment, Ratcliffe said: “Kevin, Neerja (Chief Technology Officer) and I have a shared vision for how we can make 1X2 Network a tier-one provider of online casino content.
“The opportunity to help drive its studios forwards and to deliver great experiences to players was one that I could not turn down.”
