Sunderland AFC has signed a deal with UK-based financial trading and sports betting operator Spreadex.
The three-year agreement will see Spreadex become the football club’s primary partner going into the 2022-23 season, with the Spreadex logo to feature on the front of the club’s home and away shirts until summer 2025.
SAFC COO Steve Davison said: “We are all delighted to welcome Spreadex as our new principal partner and look forward to building our relationship with them throughout the next three years.
"It is set to be an extremely exciting campaign for the club as we return to the Championship, and this partnership will also support communities within the City of Sunderland through a range of innovative initiatives.”
The deal will also include LED perimeter board advertising and Spreadex branding, featured across SAFC digital and social media platforms. Additionally, Spreadex has committed to “work alongside the club on a range of community and charity-based initiatives.”
Spreadex CEO David MacKenzie said: “We are overjoyed to be partnering with Sunderland AFC at such an exciting time for the club after their promotion back to the Championship. At Spreadex, we have also seen strong recent results as we continue to grow as a company and we look forward to working closely with SAFC – and their fans and community partners – during this long-term deal.
"One initiative we will be introducing immediately is a pledge to donate £100 ($121) to the club’s designated charity for every home goal scored by the Black Cats throughout the upcoming season. We will also be looking to launch other charity initiatives in the coming months.”
