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Symplify upgrades CRM solutions for North American casinos

Symplify has enhanced its customer relationship management (CRM) solutions to improve its offering for the land-based casino sector in North America. 

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Per the upgrade, Symplify will introduce a suite of new products simultaneously in a move to meet what it claims is a market demand to accelerate growth. 

The CRM and AI cloud provider hopes its updates will help it keep up with a North American market “rapidly transforming into a hybrid" of both digital and physical selling points.

Symplify aims to achieve a status of online and land-based hybridity through its Geolocational campaign, which enables brick-and-mortar casinos to launch digital market journeys for customers inside a casino's walls. 

According to Symplify, casinos are now able "to make a seamless transition from physical to digital communication in real-time.” 

As well as geolocation advancements, Symplify aims to enhance its AI Engagement Optimizer. Using this tool, the provider hopes operating partners can increase their engagement with customers at physical premises using locational data.  

The provider claims its tool can be combined with point-of-sale data to improve an operator’s ability to upsell other products inside the casino, such as by offering dinner vouchers and real-time game incentive offers.  

Symplify’s CEO Robert Kimber said: “As is so frequently the case with gaming, with a new market comes new opportunities and challenges.  

“The enormity of the US market and the potential of “hybrid” marketing communication is incredibly exciting. Our new solutions offer our partners even more scope to engage at the best possible moment with highly personalised messaging.” 


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