Betfair build on Playtech deal

ne operators Betfair have extended their relationship with providers Playtech.

As well as renewing their casino contract, the firms have reached an agreement to launch a bingo offering, while Betfair customers will also be given access to Playtech’s poker networks.

The deal will allow Betfair to offer ring-fenced poker products as and when required, with the firms set to work together on a fully licensed local poker solution in Spain during the current financial year, with a similar offering planned for Italy soon after the launch of a licensed betting exchange in the country.

Betfair group operations director Ian Chuter said: “This deal allows us to offer a compliant poker solution in markets where historically we have not been able to and the wider agreement is further evidence of how serious we are in providing our customers with a high quality one-stop shop for all their betting needs.”

Rafi Ashkenazi, chief operating officer of Playtech, added: “The agreement is a testament to Playtech’s ability to offer a full suite of market leading online products and we look forward to continuing to work with Betfair.”