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NEWS 27 January 2016
Company Focus: SBTech - We know sports
By Gambling Insider
SBTech has successfully become a global market leader within the online gaming industry in both regulated and traditional markets - undoubtedly mastering the art of Sportsbetting. The company’s industry-leading online sportsbook, award-winning in-play betting platform, fully responsive based mobile betting platform, premium casino and live casino products and fully equipped iGaming platform provide users a one-of-a-kind betting experience across online, mobile and land-based channels. SBTech offers 60,000 monthly sports events, 25,000+ in-play events and more than 1,000 proprietary bet markets. Additionally, SBTech has over 500 employees (with the number growing daily) and over 150 In-Play traders 24/7.

Dedication, commitment and focus allow SBTech to further develop the existing range of products and solutions, becoming more innovation, responsive and personalized. SBTech has created a responsive solution that seamlessly fits and adapts to all devices, all screen sizes and all aspect ratios; certain button sizes with specific features work and function the same, no matter the screen size or platform being used. Additionally, SBTech has enhanced the users betting activity by providing detailed statistics, additional markets and creating the betting buttons on a mobile into menu navigation on a desktop version.

Personalization is a proven strong point for SBTech. Website data now can be gathered from common logs of all betting activities and behavior patterns and created into various detailed algorithms and rules based on specific variables such as favorite team or league, past winnings, previous losings and many more – a much more effective offer. The addition of SBTech’s Fast Market offerings allow users to bet on what will happen in the next one or five minutes, of a singular event, and watch the results settled immediately; creating a new thrill for the punter minute by minute. Coinciding with the act of being immediate, Cashout is the biggest immediate rush of all time. SBTech’s various Cashouts on single bets, combo bets and even partial bets are immediately settled, instantly converting a match market to a fast market.

SBTech has been operating in various jurisdictions and regions worldwide for over 20 years, and in turn the company has established partnerships with key iGaming operators and providers, such as NetEnt, Evolution, Microgaming and many more. Continuous product innovation and technical excellence has enabled SBTech to become renowned globally, powering over 80 clients worldwide and supporting operators in numerous regulated markets such as UK, Ireland, Italy, Belgium, Spain, Romania, Portugal, Czech Republic, Denmark, Mexico, Argentina, Malta, Philippines, Poland, Croatia, Hungary, Serbia, Slovakia and many more.

SBTech continues to successfully master sports betting, receiving recognition and awards for both In-Play Betting and Sports Betting Supplier. These achievements have allowed the company to give operators the opportunity to provide a leading sports betting experience across mobile, online and land-based channels. The combination SBTech’s experience in regulated markets, extensive industry knowledge and an ever increasing portfolio of new partners, proves SBTech to be the number one choice for Sportsbetting success.
IN-DEPTH 21 May 2018
#WeAllWantToPlay: Diversity in the gaming Sector
Micky Swindale, Partner at KPMG reflects on the lack of diversity in the gaming industry and what has spurred this growing trend. Using the past as a guide, Micky considers how the industry might redress the issue