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Sky Bet and York Racecourse extend partnership

Sky Bet and York Racecourse have extended their sponsorship partnership through to 2028.

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The new deal now includes title sponsorship of the Sky Bet Ebor Festival, which runs from 17-20 August, with other races on the Knavesmire retained.

The two groups will continue to work in partnership around an expanded Ebor Community Fund in 2022, with £33,000 ($40,000) to be donated to local good causes. The project links Yorkshire charities and community groups to the Sky Bet Ebor by inviting them to submit applications to be paired with one of the 22 runners in the Sky Bet Ebor.

The group paired with the winning horse will receive a £20,000 donation to their cause, with other prizes for placed horses, with all the final 22 to collect at least £1,000.

“Our partnership with Sky Bet stretches back some 18 years and has seen both organisations grow and invest in the sport we love,” said William Derby, Chief Executive and Clerk of the Course at York Racecourse.

“This agreement sees this tremendous partnership continue through to 2028 with a record investment in prize funds across our race programme, to support owners and help attract star horses for us all to enjoy. We remain hugely appreciative of our partnership with Sky Bet and both organisations are committed to further developing and growing the racedays.”

Speaking on behalf of the sponsors, Flutter UK&I Creative and SBG Brand & Sponsorship Director Michael Afflick said: “We are delighted to continue our sponsorship of the Sky Bet Ebor, as well as being the new title sponsor of the Ebor Festival itself. 

“The relationship that we have built with York over the past 18 years has been a fantastic one and we look forward to continuing to work with them in the coming years.”

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