The San Diego-based tribal destination hopes using Passport Technology’s products will increase player enrollment and engagement, as well as offer points redemption through new customisable games, promotions and offers.
Jamul Casino Director of Marketing Kristel Nichols said: "We chose Lush for the combined enrollment functionality and flexibility in creating unique, robust campaigns while providing a fun, seamless experience for our guests."
Per the deal, Jamul Casino customers will benefit from player club enrollment, card reprints, dynamic games and offers through Passport Technology’s Lush kiosk.
The Lush kiosk will also provide players with its Earn and Shop option, allowing guests to redeem points for e-gift cards, physical cards and real merchandise.
Passport Technology’s Principal for Digital Wallet, Loyalty & Innovation, Diallo Gordon, said: "We couldn't ask for a more collaborative and passionate customer than Jamul.
"Jamul places a heavy emphasis on superior guest service, analytics, tier progression, and dynamic promotions to its Sweetwater Rewards programme.
"This emphasis will be supported by the full Lush suite of products and allows Passport Technology to augment and strengthen Jamul's position as the most genuinely generous casino in the San Diego area."
Other services Passport Technology offers include cloud-based solutions for operators to customise branding, virtual drawings, multipliers and patron-specific promotions.
Earlier this year, Jamul Casino opened its renovated high-limit room with a dedicated bar, a separate Asian games room and a private VIP lounge.
