Axes and Flexia Payments form strategic alliance

Axes.ai and Flexia Payments have announced a “strategic alliance to unite open and closed payments into one seamless, frictionless customer experience.”

Axes and Flexia Payments form strategic alliance

The partnership will allow Axes to integrate and deliver all of Flexia’s fintech capabilities, which include linked open loop cashless customer accounts, along with Know Your Client and Anti-Money Laundering screening. This will be coupled with the company’s real-time customer dashboards and alerts to the entire Axes Cloud, which comprises platforms such as the closed loop cashless platform and the business intelligence platform among others.

“I am over the moon,” said Axes President and CEO Earle G. Hall. “The Flexia Open Loop Cashless Solution is simply extraordinary. The customer onboarding process is seamless and frictionless, and with the Axes loyalty and engagement engine, we plan on making it fun and rewarding. The Flexia company culture is what sealed the deal for us as, beyond great technology, they are great people.”

Flexia CEO Craig Libson commented: “The Axes Cloud is quite unique in that it offers the functionality of all casino systems combined into one environment.

“Axes has been doing cashless in casinos for 10 years and has integrated loyalty, engagement, rewards, promotions and real-time notifications and alerts from their business intelligence engine. Like Flexia, Axes was built with a next-gen view of what the industry needs and the ability to seamlessly interact with complementary platforms.

“This brings the Flexia cashless solution to a whole new level of casino touch points, as we can actively engage and educate throughout the customer journey to ensure the migration to cashless is a success.”

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Peter Lynch
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Peter Lynch is a journalist and former Staff Writer for Gambling Insider, where he worked from October 2020 to March 2023. During his tenure, Peter was responsible for writing news articles and feature content that explored major developments across the global gambling and iGaming industries.

He regularly interviewed leading executives and industry figures to bring firsthand perspectives on regulatory changes, commercial strategy and emerging market trends to Gambling Insider’s professional B2B audience.

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