Published
Land-BasedLotteryIndustry

Pollard Banknote lauds Idaho Lottery for launching Scratch FXtra games

Pollard Banknote has applauded the Idaho Lottery for becoming the first jurisdiction to launch a scratch-off series featuring the company’s Scratch FXtra innovation.

pollard idaho scratch fxtra gambling insider web image

Born from a long-standing partnership between Pollard and the Idaho Lottery, a new line of tickets has been launched that combine the former’s Scratch FX patterns with holographic images.

These tickets feature in the Lottery’s so-called Scratch FXtra family of games, which is comprised of four products spanning multiple price points: the $5 Jack of Clubs, $10 Queen of Hearts, $20 King of Diamonds and $30 Ace of Spades.

Jeff Anderson, Idaho Lottery Director, commented: “This Scratch FXtra family of games is a clear winner for us. This unique concept in design and execution exemplifies our collaborative partnership with Pollard Banknote.

“These creative and innovative new games provide Idahoans with engaging and responsible entertainment which ultimately provides for our ‘Do Good’ initiatives that benefit all of Idaho.”

The launch of Scratch FXtra is the culmination, to date, of a decade-long partnership between Pollard and the Idaho Lottery. They first started working together in 2012 and have since then collaborated on various products.

Krista Stepa-Ammeter, Director of Sales & Marketing at Pollard Banknote, touched on this, adding: “The Idaho Lottery has always championed innovation.

“We are delighted the Lottery acted on our recommendation to incorporate Scratch FXtra into its latest family of games.

“Coupled with a bold, colourful design, these card-themed tickets capitalise on the upswing in casino-style scratch games in recent years, while helping the Lottery break new ground with a first-in-class offering.”  

Industry News Sponsor
Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Executive Profiles
Interblock
Caesars Entertainment
Pragmatic Play
Flutter Entertainment

Global Gaming Awards London: Who will win Executive of the year 2023?

Gambling Insider takes a look at the nominations list for 20...

CEO Special: Flutter International CEO Dan Taylor returning to roots

Flutter International CEO Dan Taylor meets Louis Thompsett t...

CEO Special: Light & Wonder Gaming CEO Siobhan Lane - optimising superpowers

Siobhan Lane, Light & Wonder Gaming CEO, speaks to Gambling...

CEO Special: Hoiana Resorts' Steve Wolstenholme – the travel man

Hoiana President & CEO Steve Wolstenholme talks to Gambling...

Read Magazine