The sportsbook, owned and operated by Carousel Group, made its debut late last year in Colorado. Since then, MaximBet has secured market access to further grow its footprint across several US jurisdictions as well as Ontario.
However, expansion brings greater exposure to integrity threats. To this end, the brand has forged a new relationship with US Integrity, which – as its name suggests – will provide integrity monitoring services.
These will be supplied via its proprietary dashboard to MaximBet in the hopes of proactively putting a stop to any illicit activity. This will be done by analysing multiple data sets to identify irregular contest-level, officiating and wagering patterns.
“The safety and integrity of the sports betting and online casino experience at MaximBet is of utmost importance, and we are thrilled to be working with US Integrity as we expand across the regulated US and Canadian market,” said Trish Wheaton, Director of Compliance at MaximBet.
“US Integrity’s proactive approach to maintaining integrity will play a pivotal role in detecting potentially suspicious wagering activity.”
US Integrity CEO and Co-Founder Matthew Holt expressed a similar sentiment, adding: “US Integrity’s mission is to provide conflict-free, best-in-class insights and compliance solutions to our clients.
“We are looking forward to working with the exceptional team at MaximBet. All our partners are committed to the highest integrity standards, and they are no exception.”
In other news, MaximBet recently partnered with singer Nicki Minaj, who will work with the brand on merchandise and fan experiences, among other areas.
